Custom Appliqué Flags: Why Quality & Craftsmanship Matter

At Atlas Flags, we take pride in carrying forward one of the oldest and most respected traditions in flag making: appliqué. Our experienced sewing staff has been providing the highest quality appliqué products for decades to a diverse clientele. And unlike many other appliqué suppliers out there, we do not subcontract this work overseas. We manufacture our appliqué right here in Tucker, Georgia using a blend of time-tested techniques and modern technology to produce some of the most visually stunning flags, banners and table covers you will find anywhere.

Origin of Appliqué Flags

Appliqué as a fabric art form dates back thousands of years and was practiced in several ancient cultures, including Egypt and China. It was originally used as a decorative technique for clothing, ceremonial garments, and household items. Over time, this method was adapted for use in creating flags and banners, particularly in regions where hand-crafted fabric items were highly valued for their durability and visual appeal.

The earliest appliqué flags likely originated in Europe and Asia, where flags were used for military, ceremonial, and religious purposes. Appliqué became especially popular in Europe during the Middle Ages. This was a time when knights and armies used elaborate flags and banners to represent their allegiances, families, or causes. These banners were often crafted with appliqué to create bold, visible symbols, such as coats of arms, that were easily recognizable from a distance.

Why is it Called “Appliqué”?

The term “appliqué” comes from the French word “appliquer,” which means “to apply” or “to attach.” It refers to the technique of sewing one piece of fabric onto another to create designs, patterns, or images. In flag making, the design—whether it’s a symbol, letter, or pattern—is individually cut from fabric and sewn onto the flag to create a beautiful, multi-dimensional design. While this method is labor-intensive, it results in a high-quality, durable product, making it a favored technique for high-end flags.

Why Choose Appliqué for Flags, Banners, and Table Covers?

What makes appliqué flags so special is the artistry and precision involved in their creation. Unlike printed flags, where designs are inked onto fabric, appliqué flags are hand-cut and sewn. Each individual letter, shape, or symbol is carefully placed and stitched onto the flag’s surface. As a result of this, this process ensures a long-lasting product that can endure the elements while maintaining its visual integrity for years to come.

For customers looking for a sophisticated, artisanal, retro, or traditional look, appliqué offers a premium finish that printed flags can’t match. Additionally, the handcrafted details stand out as they tell a story of craftsmanship, dedication, and heritage.

• Premium Quality and Craftsmanship: Appliqué flags are the gold standard of flag making. Each design is sewn piece by piece, resulting in a flag that is not only visually striking but also durable enough to withstand time and weather. With completely sewn construction, they outlast printed nylon flags, making them a smart investment for clients seeking longevity.
• Elevated Image: Appliqué flags exude luxury and professionalism. For clients who want to showcase a high-end image, this type of flag is the perfect choice. It’s ideal for castles, museums, heritage centers, cathedrals and churches, clubs and societies, luxury brands, and other organizations looking to convey prestige.
• Timeless Appeal: Appliqué flags have a classic, artisanal feel that printed flags can’t replicate. They’re perfect for institutions that value tradition—such as colleges and universities, where we’ve produced exquisite custom gonfalons and banners for commencement ceremonies.

Who Orders Appliqué Flags?

The high-end nature of appliqué makes it a favorite among organizations looking to showcase a prestigious image. Here are some of the markets that value these hand-crafted products:

• Castles, Museums, and Heritage Centers: These institutions often look for flags that reflect their historic significance. An appliqué flag adds to their authentic feel, while also offering a timeless aesthetic.
• Cathedrals and Churches: Religious institutions frequently seek flags that reflect reverence and tradition. Custom banners for processions or interior decorations are common, and appliqué ensures they last through years of use.
• Luxury Brands: Companies that aim to project a premium image benefit greatly from appliqué flags. These flags convey a sense of exclusivity and attention to detail, making them ideal for upscale events or corporate branding.
• Colleges and Universities: From ceremonial gonfalons to campus flags, higher education institutions value appliqué flags for their tradition, craftsmanship, and durability. Groups within this market might also include sports teams, as well as sororities/fraternities.
• Clubs and Societies: Organizations that cherish their identity often prefer bespoke flags to represent their club’s prestige. Appliqué adds depth and dimension to any crest or emblem.

The Atlas Advantage: Handcrafted Quality, Made in the USA

Thanks to our decades of experience, we’ve mastered the appliqué process. Our experienced team blends time-tested techniques with modern technology, ensuring that every flag, banner, and table cover we produce meets the highest standards of craftsmanship.

The Atlas team is entirely in-house at our Tucker, Georgia plant enabling full control over the quality of your custom appliqué order(s). Our skilled and experienced sewing staff is trained to personally ensure that every detail–from cutting and stitching to the final inspection–meets our stringent quality requirements.

And our flags aren’t just visually stunning—they’re built to last. With a fully sewn construction, our appliqué flags are known to outlast printed nylon and hold up beautifully in all types of weather.

Why Flag Dealers Love the Atlas Advantage

For flag dealers, appliqué flags offer a tremendous opportunity to serve high-end customers who appreciate handcrafted artistry.

• Top-Quality Craftsmanship: You’ll be offering your clients flags made by one of the most skilled teams in the industry. Each flag is created using a blend of traditional methods and modern technology, ensuring superior quality.
• High Perceived Value: Appliqué flags are often seen as premium products, allowing you to cater to customers looking for high-end, artisanal options. This means higher margins and more satisfied clients.
• Customization Options: At Atlas Flags, we understand that every project is unique. We offer full customization options, including size, colors, and designs, to meet your client’s specific needs. Furthermore, we’re able to assist with custom finishings.
• Competitive Pricing and Support: While appliqué flags may be a premium product, we work hard to provide competitive pricing that still leaves room for your margins. Additionally, our team is here to provide you with the tools and resources you need to confidently sell these products to your clients.

Why Appliqué is a Smart Investment

When clients purchase an appliqué flag, they aren’t just buying a decorative piece—they’re investing in a product that will last for years, showcase their values, and communicate a sense of tradition and prestige. Whether it’s for a university commencement ceremony, a luxury brand event, or a museum exhibit, appliqué pieces will add touch of elegance that elevates any space.

Choosing Atlas For All Your Appliqué Projects

Over the years, we’ve heard it time and time again: “Atlas appliqué is the best in the business.” Don’t just take our word for it! Here’s what one of our valued clients from the University of Georgia had to say about their experience with Atlas Flags: